Communications Media, Inc. | Careers

Posted on: Mar 26, 2013

Campaign Analyst

Company: Communications Media, Inc.

Location:

Job Level: Experienced


Job Description:

We are seeking a Campaign Analyst to be responsible for the proper implementation and reporting of online and offline advertising campaigns for our clients and day-to-day ad operations, including Trafficking, QA, Campaign Implementation, Campaign Performance Reporting, and Optimization recommendations for all assigned accounts.


Duties:

 

  • Generate monthly campaign performance reports and optimization recommendations to planning teams.
  • Troubleshoot internal and external ad server system issues.
  • Interface regularly with partners and resolve issues that arise, including reporting discrepancies,   creative policing, and trafficking requirements.
  • Manage the trafficking, testing, and implementation of ad campaigns and pixel tags as needed.
  • Regularly monitor all live campaigns for proper serving, click through action, and conversion events.
  • Coordinate with supplier community on best practices for optimization and how best to configure programs for optimization opportunities.
  • Enforce SOP on capture of necessary data from both client and suppliers for objectives and KPI’s
  • Coordinate with any necessary client data feeds.
  • Assist senior analysts to build measurement plans based on strategic imperatives, communications objectives, and media strategies.

Requirements:

To be considered, candidates much possess a Bachelor’s degree in Marketing, Statistics, Mathematics, Economics, Psychology or other relevant graduate degree and 3-5 years of related online web analytics/research and/or ad operations experience.

 

Additional qualification requirements:

  • 3-5 years experience working with Ad Serving Technologies, especially DFA, Atlas, MOJO Mediaplex, and other in-house ad serving systems. Proficient with javascript, iFrame, and other html coding as it relates to ad serving and pixel implementation.
  • Working knowledge of Adobe Flash.
  • Knowledge of Rich Media technology and current vendors in this space.
  • Strong Excel skills (creating and working with pivot tables, conditional formulas, etc.) is required.
  • Knowledge of: SQL and other database technologies, Omniture, WebTrends and other website analytics tools, Offermatica, Mediaplex MOJO, Atlas, Eyeblaster, DART, Excel, Word, PowerPoint, Access and Project.
  • Direct experience with online direct marketing or online media performance analysis.
  • Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI a plus.

 

We offer an excellent benefits package including medical, dental, short- and long-term disability, Life insurances and 401k.
CMI is an Equal Opportunity Employer, M/F/D/V.